Large businesses have the resources to hire a full-time social media staff. But when you are a small business, how can you compete? You are already wearing many hats. How can you develop a social media presence in only 1 hour a day?
You can do a lot of social media, or you can do a little. The point is you have to do it. It is imperative in this day and age. Social media, when done properly, helps level the playing field to compete with the big box store or the competition down the street. You may be surprised to learn how many of your competitors don’t use social media of any kind. You can gain a competitive advantage over them by spending only 1 hour a day!
We’re going to concentrate on LinkedIn, Facebook and Twitter Business pages. These are the top business social media sites, in order. After all, you only have 1 hour a day.
Here’s how to do social media in 1 hour a day:
- 5 Minutes-Reviewing your current business marketing plan. What is important to you today? Is there a relevant holiday approaching? Do you need to move excess inventory? Is a sale approaching? What do you want your customers to know?
- 10 minutes-Reviewing new content for sharing. Scan your industry news periodicals and websites. Save interesting content for use now and later.
- 15 minutes on LinkedIn. Participate in a group discussion. Scan prospects who are in the same or similar industries and request 4-5 people to join your network. Respond to any inquiries you may have. Engage with someone directly.
- 15 minutes on Facebook.Comment on 3 posts. Direct message 1 of your contacts. Post at least 1 status update.
- 15 minutes on Twitter. Re-tweet 3 posts. Direct message 1 of your contacts. Post 1 status update.
In one hour you’ve connected with some of your followers, shared industry and personal/business news, grown your list of followers and made an appearance on the three most widely seen social media sites for business.
There are a couple of time saving strategies like linking your Twitter post to Facebook, or using HootSuite to pre-schedule your posts. While they may save time they also may not be advantageous to your business. It totally depends on the business you are in and if it works for you.
We have just scratched the surface of what you can achieve with social media. As you become more efficient with your interactions, you can add other sites like Google+, Pinterest, YouTube and more.
So, there you have it! Basic social media in 1 hour a day. Whether you spend your hour first thing in the morning, or the last thing at night, being consistent in your efforts is what produces successful, long-term results!