This morning I saw this meme on Facebook and got a big chuckle out of it. As someone who spends a great deal of her workday writing words for publication, I can appreciate the faux pas published here. I sent it to another writer who had a good laugh out of it too. We’ve all seen these silly grammar mistakes. But, grammatical errors are no laughing matter.
Whether it’s an error made in haste or because you don’t know correct spelling and proper grammar, mistakes simply aren’t acceptable in published writing. Not on a blog. Not on Facebook and no, not even at church.
The saga continues.
Around lunchtime today, I asked someone to review a blog post I’d written for a client. I had had some editing done on it already, but I appreciate another set of eyes on everything I write. My spelling and grammar are pretty good. I know the difference between there, they’re and their, but I’m not perfect. The review found the inexcusable error of confusing it’s with its. I know the difference, but I made the mistake and the first editor didn’t catch it. It took the third set of eyes to get it right. <sigh>
Thanks to my editor. My client now has a blog that won’t be criticized by the grammar Nazis.
When you are publishing a blog, a newsletter, or sending an email, spelling and grammar errors detract from your credibility as an authority in your company. Even responding to a Facebook fan and making an error makes people notice you — for the wrong reason.
Writing skills are part of an elementary school education so it’s assumed that everyone can write well. But, not everyone had the same demanding English teachers. Nor did every school child have the same interest in English because their interests may lie elsewhere – like math, science, sports or recess.
Today, information is sought online so what you publish about your business really does matter – a lot. The internet is driven by words. Properly spelled, grammatically correct words.
But my day isn’t over yet.
A quick check of Facebook this afternoon and I see that a favorite store of mine has published a post with a grammatical error. I know the store manager well. He is quite the grammarian, and a good writer too. I sent him a quick text to alert him of the online typo published by his social media manager and he quickly corrected the post. The store’s upscale clientele would likely have noticed the obvious omission of a period and might have thought just a little less about their authority in their business. That’s not good marketing.
What about you? How good is your writing? Are you confident when you publish that what you’ve written is accurate? Not sure? Click HERE to find out if you are making any of the most common grammar mistakes.
If you know that your spelling and grammar isn’t the best, it pays to hire an editor. At least run your language through Word’s Spelling & Grammar review or try Grammarly. Want to read a funny story about a Florida woman who wrote a grammatically incorrect letter and landed herself in jail. You can read it HERE. The sheriff’s comments about her misspelled words say it all.
At Next Stage Marketing, we write and edit your copy before it is sent to you for approval. We go the extra mile to make sure your marketing message represents you and your business with authority and authenticity. If you can use a little help with writing or editing, contact us. We have professional writers and editors ready to help you put your best face forward.