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About Chris Frye

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So far Chris Frye has created 56 blog entries.

It’s Not Always What You Spend…

By |April 19th, 2017|Advertising, Facebook, Internet Marketing, Lead Generation, marketing strategy, Mobile, online marketing strategy, Search Engine Marketing|

It’s where you spend it. As a small business we know how important it is to find the most effective way to reach our target audience to sell our product. We have that discussion nearly every day. When you advertise your business, what medium do you use? They all have their plusses and minuses, they [...]

The High Cost of Invisibility

By |March 9th, 2017|Hire an Agency, inbound marketing, Internet Marketing, Lead Generation, marketing strategy, online marketing, online marketing strategy, Search Engine Marketing|

Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]

Three No-Nonsense Strategies to Fight Giant E-tailers

By |January 18th, 2017|marketing strategy|

Did you know that 55% of all online searches begin on Amazon? Take a moment to let that factoid sink in. Over HALF of online searchers begin their shopping experience on an e-tail site!  Also known as: Your Competition! What are you and your business doing about that? Besides decrying the erosion of business from [...]

5 Insider Tips for Better Website Visibility

By |December 13th, 2016|Advertising, Communications, Facebook, Hire an Agency, Internet Marketing, Search Engine Marketing, Social Media, Uncategorized|

My Dad’s favorite time of year was Christmas time. Dad just LOVED the holidays! From the Thanksgiving Dinner to the dropping of the ball on New Year’s Eve. We’d go out to the Christmas Tree lot to find the “perfect” tree. It always had to be a blue spruce. No other tree would do. We’d [...]

Creating an Online Marketing Strategy for Your Business

By |September 29th, 2016|Internet Marketing, Lead Generation, marketing strategy, online marketing strategy, Planning|

Are You Just Showing Up? There is a saying, widely attributed to Woody Allen, that ‘80% of life is just showing up.’ I have no particular argument with that sentiment, but I also believe that what you do after you arrive is as important if not more so. Let me give you an example. I [...]

Lost in Cyber Space

By |June 4th, 2016|Internet Marketing, marketing strategy, online marketing strategy|

Unlike many people I know, I actually enjoy driving. When I was 15 I couldn’t wait to get my driver’s license. Since I was born in January, I was able to take driver’s education the Summer after my Freshman year! One of the rare times I was the youngest student in the class. I cajoled [...]

Online Marketing Choices Are Confusing

By |April 11th, 2016|Internet Marketing, marketing strategy, online marketing|

Online marketing choices are confusing, almost as confusing as the Spring weather! I am thoroughly confused. Here it is the fourth week of Spring and when I awoke this morning the sun was shining brightly. If you only looked out the window you would swear that it was going to be a beautiful Spring day! [...]

Tending to Your Marketing Like Your Garden

By |March 24th, 2016|Advertising, Communications, Internet Marketing, online marketing, online marketing strategy, Search Engine Marketing, Web presence|

Spring is upon us, so what am I thinking about? Gardening. That's right...gardening. Gardening is a wonderful analogy for marketing. You know, making a plan, plotting it out on a grid, purchasing seeds, placing the proper plants in the right locations, and adding the correct fertilizer to help them grow. Tilling the soil, planting the [...]

5 Digital Marketing Trends to Consider When Planning for 2016

By |November 25th, 2015|Internet Marketing, marketing strategy, Uncategorized|

Trending digital marketing techniques for 2016

3 Simple Tips to Jump Start Your Email Marketing Program

By |October 20th, 2015|Advertising, Coaching, Email Marketing, Lead Generation, online marketing strategy|

Jump start your email marketing program with 3 easy tips.