About nextstagewoman

Entrepreneur, marketing junkie, online marketing specialist, speaker, trainer and proud mom http://nextstagemarketing.com/meet-our-team/
Making a difference -- one person at a time.

3 Essential Tools for Any Successful Online Marketer

By |September 25th, 2017|Hire an Agency, Mobile, online marketing strategy|

How I outran Hurricane Irma and still kept my business running without missing a beat. We agonized over the decision for several days. Should we stay? Should we evacuate? Where will we go? As the days progressed, The Weather Channel played continuously in the background. Irma was described as a “monster” and “unprecedented.” It was [...]

How Long Does It Take for Advertising to Work?

By |April 16th, 2017|Uncategorized|

Several years ago, there was a big box appliance store with multiple locations in southeast Michigan that promoted a one-day sales event on New Year’s Day. The TV commercial was memorable. It dramatized a “sale so big” that people we were lined up outside the store with faces pressed against the glass for hours before [...]

Do You Know a Guy?

By |March 16th, 2017|Internet Marketing, online marketing strategy, Search Engine Marketing|

The mind of a marketing and advertising junkie is a busy one. We are all bombarded with thousands of advertising messages every day. Everywhere you look a message is leaving its impression on you. It’s unavoidable. Aware of what advertising is and how it works keeps my mind working overtime. I see good ideas, bad [...]

The One Thing You Can Do to Improve Your Web Presence

By |January 13th, 2017|online marketing strategy, Web presence|

Executing new marketing ideas is strictly for the adventurous. It’s exciting to ponder the possibilities of “what could be;” but without a template and no assurance that your idea is going to work, the adventure can be incredibly scary. If your idea turns out to be the one thing to boost sales and brand awareness, [...]

Take Risks | Find Wisdom

By |January 1st, 2017|Hire an Agency, Motivational, online marketing|

Day 1 of 2017. Today is the day that people will make New Year’s resolutions. There will be weight loss and healthy eating goals. Some goals will be personal while others are professional. Goals are about change—changing something to make our lives better, happier or financially more secure. I’m neither happy nor sad today. I’m [...]

Is Your 2017 Marketing Plan Ready to Go?

By |December 14th, 2016|marketing strategy, online marketing strategy, Planning|

We recently surveyed a small group of small business owners asking them just two questions: What is your top business concern today? When it comes to marketing your business, what do you struggle with most? To be sure, this survey wasn’t scientific. Both questions were multiple choice. It was offered to you, our readers and [...]

Is Your Online Presence Ready for Small Business Saturday?

By |November 28th, 2016|online marketing strategy, Planning, Search Engine Marketing|

We support and promote other Small Businesses and want to take this opportunity to salute you, the entrepreneur, on this Small Business Saturday.

LinkedIn V. Facebook–and the winner is….

By |September 13th, 2016|marketing strategy, online marketing, Social Media|

As a digital marketer, I spend a lot of time in front of my computer. Whether it’s writing a blog, creating posts for social media or editing a client e-newsletter, sitting on a chair in front of the screen is taking a toll on the body. I won’t get into the gross descriptions about posture [...]

Words Mean Things

By |August 25th, 2016|Motivational, online marketing strategy|

As an online marketing strategist, I spend a good deal of my day reading and writing. I carefully consider every word in emails that I receive and in those that I send. When writing content like web pages, blogs and social posts for myself and my clients, I become even more picky about the words [...]

The Cold Call Is Dead!

By |July 6th, 2016|Uncategorized|

I can’t think of a bigger waste of time (for my business) than making cold calls. Whether they are on the phone or in person, cold calling is quite possibly the worst method of generating revenue. In the embryonic stage of my career, I did very well with cold calling. This was pre-internet. Pre-Google. Pre-social [...]