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Are You a Grammar Nazi?

By |February 14th, 2018|Hire an Agency, online marketing, Planning|

This morning I saw this meme on Facebook and got a big chuckle out of it. As someone who spends a great deal of her workday writing words for publication, I can appreciate the faux pas published here. I sent it to another writer who had a good laugh out of it too. We’ve all [...]

Is Keeping Up Leaving You Behind?

By |February 13th, 2018|Advertising, marketing strategy, online marketing, Web presence|

If you're not leading, you're following... When you live in the northern climes of these United States I suppose it is inevitable that one needs to find unique ways to endure the Winter months. I suspect that is in some way responsible for the origins of one of the sillier observances “celebrated” during the year [...]

I Resolve…

By |January 17th, 2018|Hire an Agency, online marketing strategy|

It is now the middle of January. From where I sit, it’s cold, snowy and somewhat dreary. Time to get started on that resolution you made for the new year! Except I don’t really make “resolutions” each new year. Why? Because it sets you up for failure. Oh, I know. Some of you are going [...]

Goodbye Yellow Book Road

By |January 15th, 2018|Advertising, Lead Generation, online marketing|

Finding good blog content can be a challenge—especially if you’ve been writing for a while. I’ve had a “Top 5 Marketing Decisions You Should Stop Doing in 2018” blog rambling around in my head for about a month. It was triggered when once again, the annual Yellow Pages book was recently left at my front [...]

If You Don’t Ask, the Answer’s Always “No”

By |January 8th, 2018|Hire an Agency, Internet Marketing, online marketing strategy, Uncategorized|

Post-holiday news always includes the retail winners and losers. 2017 was a very good year for holiday sales, yet the news continues to roll in of more store closings; Kmart, Sears, Sam’s Club, Mattress Factory, Macy’s to name a few. Sad but true, the retail landscape shifted years ago, and the future looks dismal for [...]

What’s Holding You Back?

By |December 15th, 2017|Hire an Agency, marketing strategy, online marketing strategy, Planning|

The holiday season is in full swing and the year-end hoopla is straight ahead. Busy entrepreneurs are celebrating a year of success or painfully sweating the last few sales days of the year. For some, it’s make it or break it time! Anticipation for the New Year is right around the corner. On January 1st, [...]

How Do You Get Your Message to Stand Out in a World That Never Stops Talking?

By |November 13th, 2017|Communications, Facebook, Hire an Agency, Internet Marketing, Leadership|

The power of Facebook as a marketing tool is undeniable. With over 2 billion users, it’s important to be part of the conversation. But, in a world that never stops talking, how do you stand out? In the words of Albert Einstein, “Be a voice, not an echo.” Standing out in an online world that [...]

Why Do People Call Me an Expert?

By |October 16th, 2017|Communications, Hire an Agency, marketing strategy|

Dictionary.com has multiple definitions of the word ‘expert.’ As a noun, an expert is someone who has special skill or knowledge in a particular area; a specialist, an authority. I do have special skills and knowledge. Today I specialize in online marketing (or content marketing or inbound marketing—whichever you prefer.) This includes blogging, social media, [...]

Best Practice: Responding to a Negative Online Review

By |October 5th, 2017|Uncategorized|

Who doesn’t love a compliment? Don’t we all like to be recognized for the quality of our work or how good we look in a new suit? One of my favorite quotes is by Ken Blanchard: “Feedback is the breakfast of champions.” When we hear what we do well or learn about changes we can [...]

3 Essential Tools for Any Successful Online Marketer

By |September 25th, 2017|Hire an Agency, Mobile, online marketing strategy|

How I outran Hurricane Irma and still kept my business running without missing a beat. We agonized over the decision for several days. Should we stay? Should we evacuate? Where will we go? As the days progressed, The Weather Channel played continuously in the background. Irma was described as a “monster” and “unprecedented.” It was [...]