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3 Timeless Lessons for DIY Marketers

By |July 20th, 2018|Advertising, Entrepreneurship, Hire an Agency, online marketing strategy|

This blog is about 3 things: 1. The cost of doing your online marketing yourself. 2. The thinking folly that says, “Millennials are the best online marketers.” 3. Why consistency matters. Here we go! I never purchased a Rolling Stone album. Yes, I am ‘that old!’ I wasn’t quite a teenager, but I was definitely [...]

Can You Afford to Wait?

By |May 16th, 2018|Advertising, Entrepreneurship, marketing strategy|

Time. There is so much to be said about time. You can’t go back and retrieve time. Once it’s gone, it’s gone. Time never stops. Many people believe time is always moving forward and doesn’t stop until the day you die. Or does it? Nobody really knows. Trains, people, cities, governments and countries all run [...]

Surprising Communication Technology for the Digital Age Connects People

By |May 10th, 2018|Communications|

A few months ago, word got back to me that someone was talking about me behind my back. The scenario both surprised and delighted me! They weren’t talking badly about me. They were surprised at my communication approach with them. How novel... and funny! I used a tool that’s been available in transcontinental America for [...]

Are Tech Titans the New Robber Barons?

By |March 28th, 2018|Facebook, marketing strategy, Social Media|

WHAT’S HAPPENING? You would have to be living on a remote island in the middle of the Pacific Ocean to not be aware of the Facebook data collection and privacy issues story that broke last week. The story has dominated the news cycle for several days with Mark Zuckerberg finally agreeing to testify before Congress [...]

Time, Money and Your Marketing

By |March 24th, 2018|Advertising, marketing strategy|

“The reward for a job well done is the opportunity to do more.” – Dr. Jonas Salk Or, as others may say: “The reward for a job well done is more work!” Dr. Salk, who developed the polio vaccine, was a famous workaholic who relished work because it brought about new discoveries and, in his [...]

Online Marketing – A Better Way

By |March 14th, 2018|Hire an Agency, Lead Generation, online marketing strategy, Planning|

Facebook, Instagram or YouTube? How do I incorporate keywords into my blog posts? How often should I email my customers? What is the best automation tool for managing my online marketing strategy? The list of challenges for marketing in today’s online universe is endless. The internet has us moving at light speed causing us to [...]

Are You a Grammar Nazi?

By |February 14th, 2018|Hire an Agency, online marketing, Planning|

This morning I saw this meme on Facebook and got a big chuckle out of it. As someone who spends a great deal of her workday writing words for publication, I can appreciate the faux pas published here. I sent it to another writer who had a good laugh out of it too. We’ve all [...]

Is Keeping Up Leaving You Behind?

By |February 13th, 2018|Advertising, marketing strategy, online marketing, Web presence|

If you're not leading, you're following... When you live in the northern climes of these United States I suppose it is inevitable that one needs to find unique ways to endure the Winter months. I suspect that is in some way responsible for the origins of one of the sillier observances “celebrated” during the year [...]

I Resolve…

By |January 17th, 2018|Hire an Agency, online marketing strategy|

It is now the middle of January. From where I sit, it’s cold, snowy and somewhat dreary. Time to get started on that resolution you made for the new year! Except I don’t really make “resolutions” each new year. Why? Because it sets you up for failure. Oh, I know. Some of you are going [...]

Goodbye Yellow Book Road

By |January 15th, 2018|Advertising, Lead Generation, online marketing|

Finding good blog content can be a challenge—especially if you’ve been writing for a while. I’ve had a “Top 5 Marketing Decisions You Should Stop Doing in 2018” blog rambling around in my head for about a month. It was triggered when once again, the annual Yellow Pages book was recently left at my front [...]