It’s where you spend it. As a small business we know how important it is to find the most effective way to reach our target audience to sell our product. We have that discussion nearly every day. When you advertise your business, what medium do you use? They all have their plusses and minuses, they [...]
Several years ago, there was a big box appliance store with multiple locations in southeast Michigan that promoted a one-day sales event on New Year’s Day. The TV commercial was memorable. It dramatized a “sale so big” that people we were lined up outside the store with faces pressed against the glass for hours before [...]
The mind of a marketing and advertising junkie is a busy one. We are all bombarded with thousands of advertising messages every day. Everywhere you look a message is leaving its impression on you. It’s unavoidable. Aware of what advertising is and how it works keeps my mind working overtime. I see good ideas, bad [...]
Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]
Executing new marketing ideas is strictly for the adventurous. It’s exciting to ponder the possibilities of “what could be;” but without a template and no assurance that your idea is going to work, the adventure can be incredibly scary. If your idea turns out to be the one thing to boost sales and brand awareness, [...]
Day 1 of 2017. Today is the day that people will make New Year’s resolutions. There will be weight loss and healthy eating goals. Some goals will be personal while others are professional. Goals are about change—changing something to make our lives better, happier or financially more secure. I’m neither happy nor sad today. I’m [...]
We recently surveyed a small group of small business owners asking them just two questions: What is your top business concern today? When it comes to marketing your business, what do you struggle with most? To be sure, this survey wasn’t scientific. Both questions were multiple choice. It was offered to you, our readers and [...]
We support and promote other Small Businesses and want to take this opportunity to salute you, the entrepreneur, on this Small Business Saturday.