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How Do You Get Your Message to Stand Out in a World That Never Stops Talking?

By |November 13th, 2017|Communications, Facebook, Hire an Agency, Internet Marketing, Leadership|

The power of Facebook as a marketing tool is undeniable. With over 2 billion users, it’s important to be part of the conversation. But, in a world that never stops talking, how do you stand out? In the words of Albert Einstein, “Be a voice, not an echo.” Standing out in an online world that [...]

Why Do People Call Me an Expert?

By |October 16th, 2017|Communications, Hire an Agency, marketing strategy|

Dictionary.com has multiple definitions of the word ‘expert.’ As a noun, an expert is someone who has special skill or knowledge in a particular area; a specialist, an authority. I do have special skills and knowledge. Today I specialize in online marketing (or content marketing or inbound marketing—whichever you prefer.) This includes blogging, social media, [...]

5 Insider Tips for Better Website Visibility

By |December 13th, 2016|Advertising, Communications, Facebook, Hire an Agency, Internet Marketing, Search Engine Marketing, Social Media, Uncategorized|

My Dad’s favorite time of year was Christmas time. Dad just LOVED the holidays! From the Thanksgiving Dinner to the dropping of the ball on New Year’s Eve. We’d go out to the Christmas Tree lot to find the “perfect” tree. It always had to be a blue spruce. No other tree would do. We’d [...]

“You’re Fired!”

By |June 17th, 2016|Coaching, Communications, Entrepreneurship, reputation management, Uncategorized|

The first time I fired a client, I was an account executive at a television station. My fellow sales people were shocked to hear me say I was going to fire a client. Now, this wasn’t just any firing. I didn’t storm into their office bolding proclaiming, “You’re fired!” although there were times when I [...]

Tending to Your Marketing Like Your Garden

By |March 24th, 2016|Advertising, Communications, Internet Marketing, online marketing, online marketing strategy, Search Engine Marketing, Web presence|

Spring is upon us, so what am I thinking about? Gardening. That's right...gardening. Gardening is a wonderful analogy for marketing. You know, making a plan, plotting it out on a grid, purchasing seeds, placing the proper plants in the right locations, and adding the correct fertilizer to help them grow. Tilling the soil, planting the [...]

Kick the Jargon Habit

By |July 15th, 2015|Communications, Internet Marketing, online marketing strategy|

Jargon. Do you love it or hate it? Are you guilty of using it? Jargon is the language of insiders. And online marketing is no exception.

Marketing to Goldfish is Easier Than Humans

By |July 6th, 2015|Communications, inbound marketing, online marketing strategy|

Inbound marketing is the philosophy that consumers buy differently today than they did 10 years ago.

Just Sayin’…

By |July 1st, 2015|Communications, Leadership, Social Media|

Social media provides everyone with a voice; a personal broadcast channel with the potential influence that follows.

Everyone’s a Director!

By |November 19th, 2014|Communications, marketing strategy, online marketing, online marketing strategy, Social Media|

Everyone's a director with Hangouts on air.

A Book Is Not a Book Anymore

By |August 22nd, 2014|Communications|

It used to be that if you wanted to learn something, you would obtain a book on the subject and read about it. It doesn't work that way anymore.