Can You Afford to Wait?

By |May 16th, 2018|Advertising, Entrepreneurship, marketing strategy|

Time. There is so much to be said about time. You can’t go back and retrieve time. Once it’s gone, it’s gone. Time never stops. Many people believe time is always moving forward and doesn’t stop until the day you die. Or does it? Nobody really knows. Trains, people, cities, governments and countries all run [...]

“You’re Fired!”

By |June 17th, 2016|Coaching, Communications, Entrepreneurship, reputation management, Uncategorized|

The first time I fired a client, I was an account executive at a television station. My fellow sales people were shocked to hear me say I was going to fire a client. Now, this wasn’t just any firing. I didn’t storm into their office bolding proclaiming, “You’re fired!” although there were times when I [...]

Blurred Lines: The Price of Courage

By |May 24th, 2016|Entrepreneurship, Motivational, Uncategorized|

When I made my entrepreneurial leap I decided two things. I would only work with people who are fun to work with. And, I wouldn’t compromise my values. I had had enough negativity in the corporate world and I didn’t like the direction it was going. Entrepreneurship has its rewards and challenges, but holding on [...]

Conquering Chaos One Character at a Time

By |March 21st, 2016|Entrepreneurship, online marketing strategy|

The confessions of an online marketing manager. This blog is l-o-n-g overdue. About 90 days overdue to be exact. It’s time to come clean. As an online marketing agency manager, one of my responsibilities is to market my business. I do it for others. I preach it. I teach it and, I’m pretty good at [...]

Stay In Your Lane

By |March 1st, 2016|Coaching, Entrepreneurship, Internet Marketing|

When you are at work, are you a lane changer? Are you the baker whose customers drive for miles to buy your specialty cupcakes? Or, are you the baker who makes the cupcakes, decorates with finesse while also handling all of your own marketing, manage the bookkeeping, payroll and taxes, hire and fire employees and [...]

Don’t Waste Your Time

By |December 3rd, 2014|Entrepreneurship, online marketing, Planning|

The recent recession and slow recovery caused many of us to go into ?do-it-yourself? mode. We believe that the DIY-route saves money, but it's rarely the truth.

How to Attract Perfect Customers

By |November 5th, 2014|Entrepreneurship, online marketing strategy, Uncategorized|

Do you have Perfect Customers? Have you ever thought about who your Perfect Customer is? Find out how to attract Perfect Customers.

Is Cold Calling Dead?

By |December 13th, 2013|Entrepreneurship, inbound marketing, Uncategorized|

Smart shoppers are searching online. Put yourself in the driver's seat and invest

Why Is It?

By |August 27th, 2013|Entrepreneurship, Planning, Strategy|

This is an "oldie but goodie", first penned in a newspaper in 1923. I've updated it from a woman's point of view. It seems like that in good times and in bad, there are those who don't understand why advertising isn't an expense, it's an investment. (Yes, I understand accounting and I know that advertising [...]

Failure to Plan

By |August 22nd, 2013|Coaching, Entrepreneurship, Motivational, Planning, Strategy|

“He who fails to plan, plans to fail.”  ~PROVERB After 35 years in marketing, advertising and sales, I can easily spot a business owner without a plan. They are unable to answer key questions such as “who is your ideal customer or what is your advertising budget?” (HINT: Everyone is NOT your ideal customer.) Too [...]