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Online Marketing – A Better Way

By |March 14th, 2018|Hire an Agency, Lead Generation, online marketing strategy, Planning|

Facebook, Instagram or YouTube? How do I incorporate keywords into my blog posts? How often should I email my customers? What is the best automation tool for managing my online marketing strategy? The list of challenges for marketing in today’s online universe is endless. The internet has us moving at light speed causing us to [...]

Are You a Grammar Nazi?

By |February 14th, 2018|Hire an Agency, online marketing, Planning|

This morning I saw this meme on Facebook and got a big chuckle out of it. As someone who spends a great deal of her workday writing words for publication, I can appreciate the faux pas published here. I sent it to another writer who had a good laugh out of it too. We’ve all [...]

I Resolve…

By |January 17th, 2018|Hire an Agency, online marketing strategy|

It is now the middle of January. From where I sit, it’s cold, snowy and somewhat dreary. Time to get started on that resolution you made for the new year! Except I don’t really make “resolutions” each new year. Why? Because it sets you up for failure. Oh, I know. Some of you are going [...]

If You Don’t Ask, the Answer’s Always “No”

By |January 8th, 2018|Hire an Agency, Internet Marketing, online marketing strategy, Uncategorized|

Post-holiday news always includes the retail winners and losers. 2017 was a very good year for holiday sales, yet the news continues to roll in of more store closings; Kmart, Sears, Sam’s Club, Mattress Factory, Macy’s to name a few. Sad but true, the retail landscape shifted years ago, and the future looks dismal for [...]

What’s Holding You Back?

By |December 15th, 2017|Hire an Agency, marketing strategy, online marketing strategy, Planning|

The holiday season is in full swing and the year-end hoopla is straight ahead. Busy entrepreneurs are celebrating a year of success or painfully sweating the last few sales days of the year. For some, it’s make it or break it time! Anticipation for the New Year is right around the corner. On January 1st, [...]

How Do You Get Your Message to Stand Out in a World That Never Stops Talking?

By |November 13th, 2017|Communications, Facebook, Hire an Agency, Internet Marketing, Leadership|

The power of Facebook as a marketing tool is undeniable. With over 2 billion users, it’s important to be part of the conversation. But, in a world that never stops talking, how do you stand out? In the words of Albert Einstein, “Be a voice, not an echo.” Standing out in an online world that [...]

Why Do People Call Me an Expert?

By |October 16th, 2017|Communications, Hire an Agency, marketing strategy|

Dictionary.com has multiple definitions of the word ‘expert.’ As a noun, an expert is someone who has special skill or knowledge in a particular area; a specialist, an authority. I do have special skills and knowledge. Today I specialize in online marketing (or content marketing or inbound marketing—whichever you prefer.) This includes blogging, social media, [...]

3 Essential Tools for Any Successful Online Marketer

By |September 25th, 2017|Hire an Agency, Mobile, online marketing strategy|

How I outran Hurricane Irma and still kept my business running without missing a beat. We agonized over the decision for several days. Should we stay? Should we evacuate? Where will we go? As the days progressed, The Weather Channel played continuously in the background. Irma was described as a “monster” and “unprecedented.” It was [...]

The High Cost of Invisibility

By |March 9th, 2017|Hire an Agency, inbound marketing, Internet Marketing, Lead Generation, marketing strategy, online marketing, online marketing strategy, Search Engine Marketing|

Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]

Take Risks | Find Wisdom

By |January 1st, 2017|Hire an Agency, Motivational, online marketing|

Day 1 of 2017. Today is the day that people will make New Year’s resolutions. There will be weight loss and healthy eating goals. Some goals will be personal while others are professional. Goals are about change—changing something to make our lives better, happier or financially more secure. I’m neither happy nor sad today. I’m [...]