It’s where you spend it. As a small business we know how important it is to find the most effective way to reach our target audience to sell our product. We have that discussion nearly every day. When you advertise your business, what medium do you use? They all have their plusses and minuses, they [...]
Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]
Are You Just Showing Up? There is a saying, widely attributed to Woody Allen, that ‘80% of life is just showing up.’ I have no particular argument with that sentiment, but I also believe that what you do after you arrive is as important if not more so. Let me give you an example. I [...]
Email as a communication tool has changed. It's now considered to be the top channel in terms of acceptability across all types of marketing messages.