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What’s Holding You Back?

By |December 15th, 2017|Hire an Agency, marketing strategy, online marketing strategy, Planning|

The holiday season is in full swing and the year-end hoopla is straight ahead. Busy entrepreneurs are celebrating a year of success or painfully sweating the last few sales days of the year. For some, it’s make it or break it time! Anticipation for the New Year is right around the corner. On January 1st, [...]

Why Do People Call Me an Expert?

By |October 16th, 2017|Communications, Hire an Agency, marketing strategy|

Dictionary.com has multiple definitions of the word ‘expert.’ As a noun, an expert is someone who has special skill or knowledge in a particular area; a specialist, an authority. I do have special skills and knowledge. Today I specialize in online marketing (or content marketing or inbound marketing—whichever you prefer.) This includes blogging, social media, [...]

It’s Not Always What You Spend…

By |April 19th, 2017|Advertising, Facebook, Internet Marketing, Lead Generation, marketing strategy, Mobile, online marketing strategy, Search Engine Marketing|

It’s where you spend it. As a small business we know how important it is to find the most effective way to reach our target audience to sell our product. We have that discussion nearly every day. When you advertise your business, what medium do you use? They all have their plusses and minuses, they [...]

The High Cost of Invisibility

By |March 9th, 2017|Hire an Agency, inbound marketing, Internet Marketing, Lead Generation, marketing strategy, online marketing, online marketing strategy, Search Engine Marketing|

Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]

Three No-Nonsense Strategies to Fight Giant E-tailers

By |January 18th, 2017|marketing strategy|

Did you know that 55% of all online searches begin on Amazon? Take a moment to let that factoid sink in. Over HALF of online searchers begin their shopping experience on an e-tail site!  Also known as: Your Competition! What are you and your business doing about that? Besides decrying the erosion of business from [...]

Is Your 2017 Marketing Plan Ready to Go?

By |December 14th, 2016|marketing strategy, online marketing strategy, Planning|

We recently surveyed a small group of small business owners asking them just two questions: What is your top business concern today? When it comes to marketing your business, what do you struggle with most? To be sure, this survey wasn’t scientific. Both questions were multiple choice. It was offered to you, our readers and [...]

Creating an Online Marketing Strategy for Your Business

By |September 29th, 2016|Internet Marketing, Lead Generation, marketing strategy, online marketing strategy, Planning|

Are You Just Showing Up? There is a saying, widely attributed to Woody Allen, that ‘80% of life is just showing up.’ I have no particular argument with that sentiment, but I also believe that what you do after you arrive is as important if not more so. Let me give you an example. I [...]

LinkedIn V. Facebook–and the winner is….

By |September 13th, 2016|marketing strategy, online marketing, Social Media|

As a digital marketer, I spend a lot of time in front of my computer. Whether it’s writing a blog, creating posts for social media or editing a client e-newsletter, sitting on a chair in front of the screen is taking a toll on the body. I won’t get into the gross descriptions about posture [...]

Lost in Cyber Space

By |June 4th, 2016|Internet Marketing, marketing strategy, online marketing strategy|

Unlike many people I know, I actually enjoy driving. When I was 15 I couldn’t wait to get my driver’s license. Since I was born in January, I was able to take driver’s education the Summer after my Freshman year! One of the rare times I was the youngest student in the class. I cajoled [...]

Hope is NOT a Marketing Strategy

By |May 15th, 2016|Internet Marketing, marketing strategy|

Because of the relative ease of access, it’s not unusual for small business owners to dabble in managing their own online marketing. They might be able to stay abreast of the latest technology and trends for awhile and do fairly well for themselves in the marketing arena. That is assuming they have the time, talent [...]