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Online Marketing – A Better Way

By |March 14th, 2018|Hire an Agency, Lead Generation, online marketing strategy, Planning|

Facebook, Instagram or YouTube? How do I incorporate keywords into my blog posts? How often should I email my customers? What is the best automation tool for managing my online marketing strategy? The list of challenges for marketing in today’s online universe is endless. The internet has us moving at light speed causing us to [...]

I Resolve…

By |January 17th, 2018|Hire an Agency, online marketing strategy|

It is now the middle of January. From where I sit, it’s cold, snowy and somewhat dreary. Time to get started on that resolution you made for the new year! Except I don’t really make “resolutions” each new year. Why? Because it sets you up for failure. Oh, I know. Some of you are going [...]

If You Don’t Ask, the Answer’s Always “No”

By |January 8th, 2018|Hire an Agency, Internet Marketing, online marketing strategy, Uncategorized|

Post-holiday news always includes the retail winners and losers. 2017 was a very good year for holiday sales, yet the news continues to roll in of more store closings; Kmart, Sears, Sam’s Club, Mattress Factory, Macy’s to name a few. Sad but true, the retail landscape shifted years ago, and the future looks dismal for [...]

What’s Holding You Back?

By |December 15th, 2017|Hire an Agency, marketing strategy, online marketing strategy, Planning|

The holiday season is in full swing and the year-end hoopla is straight ahead. Busy entrepreneurs are celebrating a year of success or painfully sweating the last few sales days of the year. For some, it’s make it or break it time! Anticipation for the New Year is right around the corner. On January 1st, [...]

3 Essential Tools for Any Successful Online Marketer

By |September 25th, 2017|Hire an Agency, Mobile, online marketing strategy|

How I outran Hurricane Irma and still kept my business running without missing a beat. We agonized over the decision for several days. Should we stay? Should we evacuate? Where will we go? As the days progressed, The Weather Channel played continuously in the background. Irma was described as a “monster” and “unprecedented.” It was [...]

It’s Not Always What You Spend…

By |April 19th, 2017|Advertising, Facebook, Internet Marketing, Lead Generation, marketing strategy, Mobile, online marketing strategy, Search Engine Marketing|

It’s where you spend it. As a small business we know how important it is to find the most effective way to reach our target audience to sell our product. We have that discussion nearly every day. When you advertise your business, what medium do you use? They all have their plusses and minuses, they [...]

Do You Know a Guy?

By |March 16th, 2017|Internet Marketing, online marketing strategy, Search Engine Marketing|

The mind of a marketing and advertising junkie is a busy one. We are all bombarded with thousands of advertising messages every day. Everywhere you look a message is leaving its impression on you. It’s unavoidable. Aware of what advertising is and how it works keeps my mind working overtime. I see good ideas, bad [...]

The High Cost of Invisibility

By |March 9th, 2017|Hire an Agency, inbound marketing, Internet Marketing, Lead Generation, marketing strategy, online marketing, online marketing strategy, Search Engine Marketing|

Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]

The One Thing You Can Do to Improve Your Web Presence

By |January 13th, 2017|online marketing strategy, Web presence|

Executing new marketing ideas is strictly for the adventurous. It’s exciting to ponder the possibilities of “what could be;” but without a template and no assurance that your idea is going to work, the adventure can be incredibly scary. If your idea turns out to be the one thing to boost sales and brand awareness, [...]

Is Your 2017 Marketing Plan Ready to Go?

By |December 14th, 2016|marketing strategy, online marketing strategy, Planning|

We recently surveyed a small group of small business owners asking them just two questions: What is your top business concern today? When it comes to marketing your business, what do you struggle with most? To be sure, this survey wasn’t scientific. Both questions were multiple choice. It was offered to you, our readers and [...]