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3 Essential Tools for Any Successful Online Marketer

By |September 25th, 2017|Hire an Agency, Mobile, online marketing strategy|

How I outran Hurricane Irma and still kept my business running without missing a beat. We agonized over the decision for several days. Should we stay? Should we evacuate? Where will we go? As the days progressed, The Weather Channel played continuously in the background. Irma was described as a “monster” and “unprecedented.” It was [...]

It’s Not Always What You Spend…

By |April 19th, 2017|Advertising, Facebook, Internet Marketing, Lead Generation, marketing strategy, Mobile, online marketing strategy, Search Engine Marketing|

It’s where you spend it. As a small business we know how important it is to find the most effective way to reach our target audience to sell our product. We have that discussion nearly every day. When you advertise your business, what medium do you use? They all have their plusses and minuses, they [...]

Do You Know a Guy?

By |March 16th, 2017|Internet Marketing, online marketing strategy, Search Engine Marketing|

The mind of a marketing and advertising junkie is a busy one. We are all bombarded with thousands of advertising messages every day. Everywhere you look a message is leaving its impression on you. It’s unavoidable. Aware of what advertising is and how it works keeps my mind working overtime. I see good ideas, bad [...]

The High Cost of Invisibility

By |March 9th, 2017|Hire an Agency, inbound marketing, Internet Marketing, Lead Generation, marketing strategy, online marketing, online marketing strategy, Search Engine Marketing|

Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]

The One Thing You Can Do to Improve Your Web Presence

By |January 13th, 2017|online marketing strategy, Web presence|

Executing new marketing ideas is strictly for the adventurous. It’s exciting to ponder the possibilities of “what could be;” but without a template and no assurance that your idea is going to work, the adventure can be incredibly scary. If your idea turns out to be the one thing to boost sales and brand awareness, [...]

Is Your 2017 Marketing Plan Ready to Go?

By |December 14th, 2016|marketing strategy, online marketing strategy, Planning|

We recently surveyed a small group of small business owners asking them just two questions: What is your top business concern today? When it comes to marketing your business, what do you struggle with most? To be sure, this survey wasn’t scientific. Both questions were multiple choice. It was offered to you, our readers and [...]

Is Your Online Presence Ready for Small Business Saturday?

By |November 28th, 2016|online marketing strategy, Planning, Search Engine Marketing|

We support and promote other Small Businesses and want to take this opportunity to salute you, the entrepreneur, on this Small Business Saturday.

Creating an Online Marketing Strategy for Your Business

By |September 29th, 2016|Internet Marketing, Lead Generation, marketing strategy, online marketing strategy, Planning|

Are You Just Showing Up? There is a saying, widely attributed to Woody Allen, that ‘80% of life is just showing up.’ I have no particular argument with that sentiment, but I also believe that what you do after you arrive is as important if not more so. Let me give you an example. I [...]

Words Mean Things

By |August 25th, 2016|Motivational, online marketing strategy|

As an online marketing strategist, I spend a good deal of my day reading and writing. I carefully consider every word in emails that I receive and in those that I send. When writing content like web pages, blogs and social posts for myself and my clients, I become even more picky about the words [...]

Lost in Cyber Space

By |June 4th, 2016|Internet Marketing, marketing strategy, online marketing strategy|

Unlike many people I know, I actually enjoy driving. When I was 15 I couldn’t wait to get my driver’s license. Since I was born in January, I was able to take driver’s education the Summer after my Freshman year! One of the rare times I was the youngest student in the class. I cajoled [...]