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Got Indexed?

By |August 29th, 2018|Lead Generation, online marketing, Search Engine Marketing, Uncategorized|

Are you happy with the traffic your website is generating? Yes? No? Not sure? When the Google bots crawl your website, they decide whether your page is worthy of being indexed.  “Indexing” is the process of adding webpages into the Google search database. If the content is original, fresh and relevant, it is likely to be indexed. [...]

What Is Your Time Worth?

By |August 21st, 2018|Entrepreneurship, Hire an Agency, Lead Generation, online marketing|

Or, how much money are you wasting paying someone else to do work you know how to do?  The old axiom, “Time is money,” never seems to wear out. I’ve never met a person who didn’t want more money; but it seems that in today’s on-demand world, there’s never enough time. Time is our most [...]

Are You a Grammar Nazi?

By |February 14th, 2018|Hire an Agency, online marketing, Planning|

This morning I saw this meme on Facebook and got a big chuckle out of it. As someone who spends a great deal of her workday writing words for publication, I can appreciate the faux pas published here. I sent it to another writer who had a good laugh out of it too. We’ve all [...]

Is Keeping Up Leaving You Behind?

By |February 13th, 2018|Advertising, marketing strategy, online marketing, Web presence|

If you're not leading, you're following... When you live in the northern climes of these United States I suppose it is inevitable that one needs to find unique ways to endure the Winter months. I suspect that is in some way responsible for the origins of one of the sillier observances “celebrated” during the year [...]

Goodbye Yellow Book Road

By |January 15th, 2018|Advertising, Lead Generation, online marketing|

Finding good blog content can be a challenge—especially if you’ve been writing for a while. I’ve had a “Top 5 Marketing Decisions You Should Stop Doing in 2018” blog rambling around in my head for about a month. It was triggered when once again, the annual Yellow Pages book was recently left at my front [...]

The High Cost of Invisibility

By |March 9th, 2017|Hire an Agency, inbound marketing, Internet Marketing, Lead Generation, marketing strategy, online marketing, online marketing strategy, Search Engine Marketing|

Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]

Take Risks | Find Wisdom

By |January 1st, 2017|Hire an Agency, Motivational, online marketing|

Day 1 of 2017. Today is the day that people will make New Year’s resolutions. There will be weight loss and healthy eating goals. Some goals will be personal while others are professional. Goals are about change—changing something to make our lives better, happier or financially more secure. I’m neither happy nor sad today. I’m [...]

LinkedIn V. Facebook–and the winner is….

By |September 13th, 2016|marketing strategy, online marketing, Social Media|

As a digital marketer, I spend a lot of time in front of my computer. Whether it’s writing a blog, creating posts for social media or editing a client e-newsletter, sitting on a chair in front of the screen is taking a toll on the body. I won’t get into the gross descriptions about posture [...]

Online Marketing Choices Are Confusing

By |April 11th, 2016|Internet Marketing, marketing strategy, online marketing|

Online marketing choices are confusing, almost as confusing as the Spring weather! I am thoroughly confused. Here it is the fourth week of Spring and when I awoke this morning the sun was shining brightly. If you only looked out the window you would swear that it was going to be a beautiful Spring day! [...]

Tending to Your Marketing Like Your Garden

By |March 24th, 2016|Advertising, Communications, Internet Marketing, online marketing, online marketing strategy, Search Engine Marketing, Web presence|

Spring is upon us, so what am I thinking about? Gardening. That's right...gardening. Gardening is a wonderful analogy for marketing. You know, making a plan, plotting it out on a grid, purchasing seeds, placing the proper plants in the right locations, and adding the correct fertilizer to help them grow. Tilling the soil, planting the [...]