The holiday season is in full swing and the year-end hoopla is straight ahead. Busy entrepreneurs are celebrating a year of success or painfully sweating the last few sales days of the year. For some, it’s make it or break it time! Anticipation for the New Year is right around the corner. On January 1st, [...]
We recently surveyed a small group of small business owners asking them just two questions: What is your top business concern today? When it comes to marketing your business, what do you struggle with most? To be sure, this survey wasn’t scientific. Both questions were multiple choice. It was offered to you, our readers and [...]
We support and promote other Small Businesses and want to take this opportunity to salute you, the entrepreneur, on this Small Business Saturday.
Are You Just Showing Up? There is a saying, widely attributed to Woody Allen, that ‘80% of life is just showing up.’ I have no particular argument with that sentiment, but I also believe that what you do after you arrive is as important if not more so. Let me give you an example. I [...]
How to Flex Your Marketing Muscle When is the last time you took inventory of your company’s marketing assets? Much like your real estate and stock portfolio, your company’s marketing assets have an exchange value. Unless you’re planning to sell your business, it’s easy to overlook the value of marketing assets, but that doesn’t mean [...]
Having a solid marketing plan with an execution strategy combined with marketing automation software allows you to take time off when needed..
This is an "oldie but goodie", first penned in a newspaper in 1923. I've updated it from a woman's point of view. It seems like that in good times and in bad, there are those who don't understand why advertising isn't an expense, it's an investment. (Yes, I understand accounting and I know that advertising [...]