It’s where you spend it. As a small business we know how important it is to find the most effective way to reach our target audience to sell our product. We have that discussion nearly every day. When you advertise your business, what medium do you use? They all have their plusses and minuses, they [...]
The mind of a marketing and advertising junkie is a busy one. We are all bombarded with thousands of advertising messages every day. Everywhere you look a message is leaving its impression on you. It’s unavoidable. Aware of what advertising is and how it works keeps my mind working overtime. I see good ideas, bad [...]
Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]
We support and promote other Small Businesses and want to take this opportunity to salute you, the entrepreneur, on this Small Business Saturday.
Spring is upon us, so what am I thinking about? Gardening. That's right...gardening. Gardening is a wonderful analogy for marketing. You know, making a plan, plotting it out on a grid, purchasing seeds, placing the proper plants in the right locations, and adding the correct fertilizer to help them grow. Tilling the soil, planting the [...]