Managing social media in 1 hour a day.
You’re watching your favorite television program and the star of the program stops in a bar after a particularly hard day at the office for a cold brew. Prominently displayed on the wall of the establishment is a sign for Corona beer. Our hero orders one, takes a sip, savors the flavor, eyes the bottle and says: [...]
This is an "oldie but goodie", first penned in a newspaper in 1923. I've updated it from a woman's point of view. It seems like that in good times and in bad, there are those who don't understand why advertising isn't an expense, it's an investment. (Yes, I understand accounting and I know that advertising [...]
“He who fails to plan, plans to fail.” ~PROVERB After 35 years in marketing, advertising and sales, I can easily spot a business owner without a plan. They are unable to answer key questions such as “who is your ideal customer or what is your advertising budget?” (HINT: Everyone is NOT your ideal customer.) Too [...]