The power of Facebook as a marketing tool is undeniable. With over 2 billion users, it’s important to be part of the conversation. But, in a world that never stops talking, how do you stand out?
Standing out in an online world that is cluttered with noise and dissonance is the everyday challenge of an online marketer. With the click of a button, we step into a stream where it seems that everyone has something to say about everything. Whether we like it or not, everyone has become a publisher, a broadcaster. They say what they say because they think it needs to be said—even if it doesn’t add value to the conversation.
Even if it’s a lie or a distortion. More fake news. An echo.
Being an echo feels good because an echo is a member of a community. It doesn’t matter that the echo feeds off itself. Echoes build camaraderie. The crowd moves with the echo current simply because someone else said so.
It’s far more daring to be a voice. To stand up and be different. To step away from the echo.
Ignore the echo. Produce work that stands out. Be original. Be professional.