When is the last time you logged in to your Google My Business page?
Yesterday? A month ago? A year ago? Never?!!
If you are a local business and you aren’t using your Google My Business page to promote your business, you probably aren’t connecting with as many new customers as you would like. It’s no secret that fewer customers translates into lost revenue.
Think about this:
80% of EVERY dollar spent today begins with an online search.
Before your next new customer calls, emails or walks through the front door, he went online and searched for you (or someone who does what you do) before he took any other action.
Seriously. When is the last time you logged in to your Google My Business account?
Google dominates local search. All of your Google pages help customers find you. So, why aren’t you using your Google My Business page every day?
Here’s the real deal!
If you continue to ignore your Google My Business page, you risk losing it altogether.
Google wants to provide the best experience for their users. To do that, they rely upon you, as the page owner, to provide accurate, up-to-the minute information about your business; correct contact information, hours of operation and most of all?customer reviews. People looking for businesses like yours want to know if you offer what they are looking for and more importantly, they want to know what other customers say about you.
If you don’t use your GMB page, Google may contact you by email to confirm that you are still actively managing your page. If you don’t respond and don’t log into your Google My Business account again, then your page may become unverified.
When that happens, you risk losing it all.
Your name. Your good will. And, your perfect contact information.
When you don’t control your online pages, they are subject to be overwritten by new information on the web or they may revert back to old (incorrect) information. Your pages could also be hijacked by an unscrupulous competitor and your information changed to help them and hurt you.
Managing your online pages is as essential to your business as your financial records. After all, it’s your reputation that is on the line.
Who is the best person to manage your social profiles? We already answered that in another blog. That opinion stands.
But, if you can’t, won’t or don’t want to manage your online presence, it’s time to hire a social media manager. Whether it’s a service that locks your online portfolio into a single manageable dashboard or someone who creates social posts, blogs and other customer-friendly content and publishes it on your pages, your online persona is your reputation. Isn’t that worth protecting?
If it has been more than a week since you did anything with your Google My Business page, contact us. We can clean up your profiles, secure your pages and take your business to the next stage with social content that resonates.
Your customers are looking for you online. Are they finding you, or your competition?
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