If you’re not leading, you’re following…

When you live in the northern climes of these United States I suppose it is inevitable that one needs to find unique ways to endure the Winter months.

I suspect that is in some way responsible for the origins of one of the sillier observances “celebrated” during the year each February 2.

On that date earlier this month I happened to give a short presentation to a business networking group regarding Groundhog Day. No, not about a large rodent allegedly able to predict the weather, but a movie of the same name whose plot may remind you somewhat of some of your marketing and advertising decisions.

In the movie Bill Murray portrays a weatherman dispatched to Punxsutawney, PA to report on said rodent and his prognostic prowess. While there he finds himself stuck in a sort of time warp where he must relive the day over and over and over again.  Not exactly how I’d like to spend my life, but isn’t it somewhat similar to how each of us actually behaves?

Many businesses insist on using the same marketing and advertising decisions they have used for years, sometimes even decades, despite the fact that the landscape has changed drastically over the past several years. They are just keeping up while falling further behind the marketing curve.

Perhaps your reliance on traditional forms of advertising still work to an extent, but chances are very good that the results are no longer what they once might have been. Indeed, since the explosion of technology and social media began many forms of traditional advertising have become increasingly irrelevant. Advances in technology have made ignoring your messages easier than ever before.

Albert Einstein is alleged to have said that “the definition of insanity is doing the same thing over and over and expecting different results.” Is your investment in your advertising and marketing bearing fruit, or just costing you money?

Would you rather be looking for customers, or having customers looking for you?

That’s where the myriad options of internet marketing and advertising can help.

Murray’s weatherman figured out that if he was doomed to live the same day over and over, the least he could do was make it palatable. So, while reliving the day he made subtle changes to make it better the next day which, I suppose, is the moral of the story. We can make things better for ourselves by doing the little things that are available to us. One of the little things is simply making sure that your customers can find you when they execute a search online. Keeping up with change isn’t always easy.

At Next Stage Marketing, we offer many ways to enhance your internet presence to make it easier for your potential customers to find you when they are looking for what you do every day.

You probably search for something online nearly every day. Nearly 40,000 searches are made on Google alone every second of every day! Watch it live HERE.

When they are searching for what you do are they finding you, or your competition?