“The reward for a job well done is the opportunity to do more.” – Dr. Jonas Salk
Or, as others may say: “The reward for a job well done is more work!”
Dr. Salk, who developed the polio vaccine, was a famous workaholic who relished work because it brought about new discoveries and, in his case, a life-altering cure for a devastating disease.
A buzzword for business today is productivity. The dictionary defines productivity as: “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services.” Generally, we understand that to mean the ability to get the job done in a timely and efficient manner.
Unfortunately, in today’s business environment, productivity has come to mean the ability to get what used to be accomplished effectively in a certain amount of time must now be done by a smaller staff without losing quality in the same amount of time. So, if you’re good at your job, you are often “rewarded” by having more tasks to accomplish in your already busy day.
Technology has both helped and hindered in this process. It helps by making some tasks much easier to accomplish while it hinders others by requiring more knowledge and more training to get that knowledge. It can get overwhelming.
This is precisely the case when it comes to marketing your business.
As a savvy marketer, you’ve listed your business on Google. Most, if not all, businesses are there whether you created the portal or Google did it for you years ago. Your Google listing is an important marketing asset—especially if your business is local. Managing Google and the hundreds of other portals and platforms you may be on are important.
Think about this. There are 40,000 searches EVERY SECOND on Google. The number is staggering! Google will search Google platforms first for information. If your business isn’t listed or your information is incorrect, you’ve missed a huge opportunity!
Here are six steps for managing your online presence:
- Take control of your Google listing. Enroll in Google My Business.
- You WANT to be on directories. The more the merrier. More ways for customers to find you.
- Post regularly on Social Media. Identify the platforms that best reach your customer. Create and schedule posts that are relevant to your customers. Monitor, comment, and share other people’s content to keep your page fresh and engaging.
- Keep your website fresh. Post new pictures, answer customer questions, post a blog on a regular schedule. Search bots crawl the web looking for new content. The fresher the content on your site, the higher it’s likely to rank in a search.
- Add social sharing links to your website and email communications. Mobilize your tribe to share your news.
- Encourage your satisfied customers to post their reviews on your Google My Business page.
If you’re saying to yourself “I don’t have time to do all that!” that is certainly understandable. You have enough to do every single day without having to fit this in as well. That’s where an agency like Next Stage Marketing can help.
You know your business; we know marketing. Let us help you by doing what we do best by giving you the time to do what you do best. Run your business productively.
Your customers are searching for you online. (Remember—40,000 searches EVERY SECOND of EVERY DAY.) Are they finding you or your competition?
For more on SEO from Google, click here.