About Chris Frye

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So far Chris Frye has created 60 blog entries.

Is Your Restaurant Earning Its Fair Market Share?

By |October 10th, 2018|Advertising, Lead Generation, marketing strategy, Search Engine Marketing, Web presence|

A Man’s Gotta Eat Of course, women also eat. Teenagers definitely must eat. Children eat – even the picky eaters eventually eat something. If you want to live, eating is essential! When it comes to eating, people have choices. Lots of them. In the U.S., there are more than one million restaurants. And, their annual [...]

Time, Money and Your Marketing

By |March 24th, 2018|Advertising, marketing strategy|

“The reward for a job well done is the opportunity to do more.” – Dr. Jonas Salk Or, as others may say: “The reward for a job well done is more work!” Dr. Salk, who developed the polio vaccine, was a famous workaholic who relished work because it brought about new discoveries and, in his [...]

Is Keeping Up Leaving You Behind?

By |February 13th, 2018|Advertising, marketing strategy, online marketing, Web presence|

If you're not leading, you're following... When you live in the northern climes of these United States I suppose it is inevitable that one needs to find unique ways to endure the Winter months. I suspect that is in some way responsible for the origins of one of the sillier observances “celebrated” during the year [...]

I Resolve…

By |January 17th, 2018|Hire an Agency, online marketing strategy|

It is now the middle of January. From where I sit, it’s cold, snowy and somewhat dreary. Time to get started on that resolution you made for the new year! Except I don’t really make “resolutions” each new year. Why? Because it sets you up for failure. Oh, I know. Some of you are going [...]

It’s Not Always What You Spend…

By |April 19th, 2017|Advertising, Facebook, Internet Marketing, Lead Generation, marketing strategy, Mobile, online marketing strategy, Search Engine Marketing|

It’s where you spend it. As a small business we know how important it is to find the most effective way to reach our target audience to sell our product. We have that discussion nearly every day. When you advertise your business, what medium do you use? They all have their plusses and minuses, they [...]

The High Cost of Invisibility

By |March 9th, 2017|Hire an Agency, inbound marketing, Internet Marketing, Lead Generation, marketing strategy, online marketing, online marketing strategy, Search Engine Marketing|

Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]

Three No-Nonsense Strategies to Fight Giant E-tailers

By |January 18th, 2017|marketing strategy|

Did you know that 55% of all online searches begin on Amazon? Take a moment to let that factoid sink in. Over HALF of online searchers begin their shopping experience on an e-tail site!  Also known as: Your Competition! What are you and your business doing about that? Besides decrying the erosion of business from [...]

5 Insider Tips for Better Website Visibility

By |December 13th, 2016|Advertising, Communications, Facebook, Hire an Agency, Internet Marketing, Search Engine Marketing, Social Media, Uncategorized|

My Dad’s favorite time of year was Christmas time. Dad just LOVED the holidays! From the Thanksgiving Dinner to the dropping of the ball on New Year’s Eve. We’d go out to the Christmas Tree lot to find the “perfect” tree. It always had to be a blue spruce. No other tree would do. We’d [...]

Creating an Online Marketing Strategy for Your Business

By |September 29th, 2016|Internet Marketing, Lead Generation, marketing strategy, online marketing strategy, Planning|

Are You Just Showing Up? There is a saying, widely attributed to Woody Allen, that ‘80% of life is just showing up.’ I have no particular argument with that sentiment, but I also believe that what you do after you arrive is as important if not more so. Let me give you an example. I [...]

Lost in Cyber Space

By |June 4th, 2016|Internet Marketing, marketing strategy, online marketing strategy|

Unlike many people I know, I actually enjoy driving. When I was 15 I couldn’t wait to get my driver’s license. Since I was born in January, I was able to take driver’s education the Summer after my Freshman year! One of the rare times I was the youngest student in the class. I cajoled [...]