“You’re Fired!”

By |June 17th, 2016|Coaching, Communications, Entrepreneurship, reputation management, Uncategorized|

The first time I fired a client, I was an account executive at a television station. My fellow sales people were shocked to hear me say I was going to fire a client. Now, this wasn’t just any firing. I didn’t storm into their office bolding proclaiming, “You’re fired!” although there were times when I [...]

Stay In Your Lane

By |March 1st, 2016|Coaching, Entrepreneurship, Internet Marketing|

When you are at work, are you a lane changer? Are you the baker whose customers drive for miles to buy your specialty cupcakes? Or, are you the baker who makes the cupcakes, decorates with finesse while also handling all of your own marketing, manage the bookkeeping, payroll and taxes, hire and fire employees and [...]

3 Simple Tips to Jump Start Your Email Marketing Program

By |October 20th, 2015|Advertising, Coaching, Email Marketing, Lead Generation, online marketing strategy|

Jump start your email marketing program with 3 easy tips.

Cheap and Effective Advertising

By |June 19th, 2014|Advertising, Coaching, Internet Marketing, Lead Generation, marketing strategy, online marketing, online marketing strategy|

Did you know that there are cheap and effective advertising alternatives for your small business?

Are You Really Using Your Facebook Page For Marketing?

By |October 22nd, 2013|Advertising, Coaching, Facebook, Internet Marketing, Social Media|

Facebook Marketing

Why This, Not That?

By |September 4th, 2013|Advertising, Coaching, Internet Marketing, Strategy|

You’re watching your favorite television program and the star of the program stops in a bar after a particularly hard day at the office for a cold brew. Prominently displayed on the wall of the establishment is a sign for Corona beer. Our hero orders one, takes a sip, savors the flavor, eyes the bottle and says: [...]

Failure to Plan

By |August 22nd, 2013|Coaching, Entrepreneurship, Motivational, Planning, Strategy|

“He who fails to plan, plans to fail.”  ~PROVERB After 35 years in marketing, advertising and sales, I can easily spot a business owner without a plan. They are unable to answer key questions such as “who is your ideal customer or what is your advertising budget?” (HINT: Everyone is NOT your ideal customer.) Too [...]

Shift Happens!

By |August 16th, 2013|Coaching, Motivational|

Shift happens. I love it when a shift happens, especially when my consciousness expands and opens new paths to opportunities I didn’t see before. When shift happens, there is a moment of clarity. Questions are answered. Messages received. Adding new information to the sum total of my experience and the shift happens. Ahhh….I love the [...]