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Are You Too Busy to Create & Execute Your Marketing Strategies?

By |October 9th, 2018|Hire an Agency, marketing strategy|

When I ask a business owner what their greatest marketing challenge is today, the answer generally falls under the category of time, or their lack of time more specifically. Business is good! Business is great, they say! They are doing all they can do to stay up with the demands of the day-to-day running of [...]

What Is Your Time Worth?

By |August 21st, 2018|Entrepreneurship, Hire an Agency, Lead Generation, online marketing|

Or, how much money are you wasting paying someone else to do work you know how to do?  The old axiom, “Time is money,” never seems to wear out. I’ve never met a person who didn’t want more money; but it seems that in today’s on-demand world, there’s never enough time. Time is our most [...]

3 Timeless Lessons for DIY Marketers

By |July 20th, 2018|Advertising, Entrepreneurship, Hire an Agency, online marketing strategy|

This blog is about 3 things: 1. The cost of doing your online marketing yourself. 2. The thinking folly that says, “Millennials are the best online marketers.” 3. Why consistency matters. Here we go! I never purchased a Rolling Stone album. Yes, I am ‘that old!’ I wasn’t quite a teenager, but I was definitely [...]

Online Marketing – A Better Way

By |March 14th, 2018|Hire an Agency, Lead Generation, online marketing strategy, Planning|

Facebook, Instagram or YouTube? How do I incorporate keywords into my blog posts? How often should I email my customers? What is the best automation tool for managing my online marketing strategy? The list of challenges for marketing in today’s online universe is endless. The internet has us moving at light speed causing us to [...]

Are You a Grammar Nazi?

By |February 14th, 2018|Hire an Agency, online marketing, Planning|

This morning I saw this meme on Facebook and got a big chuckle out of it. As someone who spends a great deal of her workday writing words for publication, I can appreciate the faux pas published here. I sent it to another writer who had a good laugh out of it too. We’ve all [...]

I Resolve…

By |January 17th, 2018|Hire an Agency, online marketing strategy|

It is now the middle of January. From where I sit, it’s cold, snowy and somewhat dreary. Time to get started on that resolution you made for the new year! Except I don’t really make “resolutions” each new year. Why? Because it sets you up for failure. Oh, I know. Some of you are going [...]

If You Don’t Ask, the Answer’s Always “No”

By |January 8th, 2018|Hire an Agency, Internet Marketing, online marketing strategy, Uncategorized|

Post-holiday news always includes the retail winners and losers. 2017 was a very good year for holiday sales, yet the news continues to roll in of more store closings; Kmart, Sears, Sam’s Club, Mattress Factory, Macy’s to name a few. Sad but true, the retail landscape shifted years ago, and the future looks dismal for [...]

What’s Holding You Back?

By |December 15th, 2017|Hire an Agency, marketing strategy, online marketing strategy, Planning|

The holiday season is in full swing and the year-end hoopla is straight ahead. Busy entrepreneurs are celebrating a year of success or painfully sweating the last few sales days of the year. For some, it’s make it or break it time! Anticipation for the New Year is right around the corner. On January 1st, [...]

How Do You Get Your Message to Stand Out in a World That Never Stops Talking?

By |November 13th, 2017|Communications, Facebook, Hire an Agency, Internet Marketing, Leadership|

The power of Facebook as a marketing tool is undeniable. With over 2 billion users, it’s important to be part of the conversation. But, in a world that never stops talking, how do you stand out? In the words of Albert Einstein, “Be a voice, not an echo.” Standing out in an online world that [...]

Why Do People Call Me an Expert?

By |October 16th, 2017|Communications, Hire an Agency, marketing strategy|

Dictionary.com has multiple definitions of the word ‘expert.’ As a noun, an expert is someone who has special skill or knowledge in a particular area; a specialist, an authority. I do have special skills and knowledge. Today I specialize in online marketing (or content marketing or inbound marketing—whichever you prefer.) This includes blogging, social media, [...]