Last night I was having dinner with a long-time friend. He and I met when he first came to work in the sales department of a local television station where I was employed as an account executive. We’ve been close friends ever since. It was not unusual for us to hash out creative ideas and [...]
Are you happy with the traffic your website is generating? Yes? No? Not sure? When the Google bots crawl your website, they decide whether your page is worthy of being indexed. “Indexing” is the process of adding webpages into the Google search database. If the content is original, fresh and relevant, it is likely to be indexed. [...]
Or, how much money are you wasting paying someone else to do work you know how to do? The old axiom, “Time is money,” never seems to wear out. I’ve never met a person who didn’t want more money; but it seems that in today’s on-demand world, there’s never enough time. Time is our most [...]
Facebook, Instagram or YouTube? How do I incorporate keywords into my blog posts? How often should I email my customers? What is the best automation tool for managing my online marketing strategy? The list of challenges for marketing in today’s online universe is endless. The internet has us moving at light speed causing us to [...]
Finding good blog content can be a challenge—especially if you’ve been writing for a while. I’ve had a “Top 5 Marketing Decisions You Should Stop Doing in 2018” blog rambling around in my head for about a month. It was triggered when once again, the annual Yellow Pages book was recently left at my front [...]
Occasionally, while browsing on social media, you may run across an odd, but somehow intriguing, questionnaire designed to give you some insight into yourself. I often wonder what sort of algorithm they use to determine the results, but that really isn’t the point of this conversation. One question I’ve seen recently is: "What would your [...]
Are You Just Showing Up? There is a saying, widely attributed to Woody Allen, that ‘80% of life is just showing up.’ I have no particular argument with that sentiment, but I also believe that what you do after you arrive is as important if not more so. Let me give you an example. I [...]
Email as a communication tool has changed. It's now considered to be the top channel in terms of acceptability across all types of marketing messages.