What Is Search Marketing?
- SEO: Earning traffic through unpaid or free listings
- SEM: Buying traffic through paid search listings
SEO is critical to building a comprehensive web presence that helps your website get found!
What is SEO?
SEO, or “search engine optimization,” is a marketing tool that gets traffic from organic, editorial, and natural listings on search engines to your website. A comprehensive mixture of content on your website, blog, social media profiles, directory listings, customer reviews, and public relations all contribute to your off-page SEO. The relevancy and consistency of your information help determine the rank of your website in a search.