What Is Search Marketing?

Search marketing is the process of attracting traffic from search engines through both paid and unpaid strategies.what-is-seo

  • SEO: Earning traffic through unpaid or free listings
  • SEM: Buying traffic through paid search listings

SEO is critical to building a comprehensive web presence that helps your website get found!

What is SEO?

SEO, or “search engine optimization,” is a marketing tool that gets traffic from organic, editorial and natural listings on search engines to your website. A comprehensive mixture of content on your website, blog, social media profiles, directory listings, customer reviews, and public relations all contribute to your off-page SEO. The relevancy and consistency of your information helps determine the rank of your website in a search.

 

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