You are still using email, aren’t you?
Email is 40 years old! Can you believe it? Despite the digital proliferation of new social media platforms and apps, email has defied the odds and regular predictions of its imminent death.
The reality actually is that email is still growing and email open rates are increasing year after year. Email remains the foundation of business communication.
According to the Radicati Group in its Email Statistics Report, 2013-2017, business email accounts will rise to 1.2 billion by 2017.
Based on all this good news, here are 5 ways your email marketing efforts should change in 2014:
Email is the world’s oldest social media network and will start acting like one.
After all, the people in your address book are all people you already know. They are already your friends, your customers and your network. Used properly (and sparingly) email is a channel for consumers to keep up with you.
Designing email for mobile will become the norm.
Over half of all emails are read on mobile devices already, so it only makes sense that you design emails for easier visibility on the smaller mobile platform. Think Responsive Design. The majority of mobile email users delete your message immediately if it is not optimized for the small screen, according to a study by Experian Marketing Services.
Integration of email with social media.
This is too simple. Create a branded email signature that includes social media buttons that link whatever social media platforms work best for you. And, by all means, have a link to your website there as well. This is easy and inexpensive branding at its best.
Be sure to include visuals in your email correspondence. Images increase readership dramatically,therefore you should see higher response rates. Don’t forget about video. Start using video as bait to separate your business from the crowd.
Keep it short.
Audiences are suffering from text fatigue. Attention spans are shorter; screen sizes are smaller, so you?ll be saying more with less (text.) Don’t try to stuff 10 lbs of stuff in a 5 lb bag. Tease your audience so they come begging for more.
Like all things internet related changes are coming at a rapid pace. We know it’s difficult to keep up. Who has time for all this stuff? If you find yourself needing help, we’re here for you.
There are a variety of email marketing platforms that get your message out which are easy to use. We prefer and recommend Constant Contact. It’s easy to set-up and very affordable. You can try it free for 60 days by using this link.
We offer coaching and training solutions to help you get started quickly as well as full-management of your email marketing.
Email isn’t going anywhere; adopt these best practices to enhance your marketing efforts.