Or, how much money are you wasting paying someone else to do work you know how to do?

 The old axiom, “Time is money,” never seems to wear out. I’ve never met a person who didn’t want more money; but it seems that in today’s on-demand world, there’s never enough time.

Time is our most precious resource. We are all given the same amount; 24 hours in a day. Like money, time is worth saving or investing. Life’s challenge is having enough of either.

How do you know whether to SAVE MONEY or SAVE TIME?



Sometimes, when I get an estimate and discover how much it costs to hire a professional, I back away thinking how much money can be saved by doing-it-myself.

DIY is great for the right person at the right time and in the right situation.

I’m a big fan of do-it-yourself projects, especially at home or in the garden, but DIY isn’t always the cheapest way to go. Learning takes time. If you’ve got the time and you’re willing to settle for less than perfect, perhaps saving money and spending time is the way to go.

I have personally painted every room in every home I’ve ever owned. That includes a new build with 12’ ceilings that required primer, two coats of paint, and all the trim. Over the years, I’ve found that I was a pretty good interior house painter and I somewhat enjoyed the work. It never occurred to me to hire a pro.

When painting, I get to use a slightly different skill set than I use in my work as a marketer. Painting is part interior design, part art, part organization skills, combined with having the right tools for the job. While painting, my mind is free to roam. I’m focused on the application of color, keeping the paint lines straight while my mind often sorts out other ideas in the background. At the end of the day, I get to stand back and admire the outcome of my DIY effort. And maybe…just maybe…I’ve solved an issue because my mind was free to think creatively.

So, when should you spend the money and save time?

When the job is too big or when the outcomes matter.

Recently, I hit the wall…and chose to hire a professional painter instead of taking on the job myself.


The paint job was bigger than my ambition. A new home, large expansive walls and a 16-foot cathedral ceiling. And, my skill set seems to be fading. (Those lines aren’t as straight as I’d like them.) I’d met my match.

I’ve never gotten estimates for professional painting and didn’t know what to expect. A painter, like any other professional, comes at a price. When you hire a professional, it’s the experience you’re paying for. And more importantly, a positive outcome.

I did the math. I calculated how many hours I would have to work to pay for the painter. I could take the time away from work and do-it-myself risking a less-than-perfect outcome or I could hire a pro and get the quality I was working for.

That’s easy math! Hire the pro! He paints every day. I paint every other year or so. He knows all the tips, tricks and shortcuts. I don’t. It’s not my day job. I know marketing trips, tricks and strategies—and they have nothing to do with painting.

The results were worth it. I was happy to pay him for his masterful work. His experience paid off.

Did I waste my money or was it an investment? Friends and family who have seen the transformation have been unanimous in their assessment. My home is beautiful!

When outcomes matter—whether it’s painting a straight edge where the wall meets the ceiling or executing an effective marketing campaign and being able to measure the results — it makes sense to hire a pro. A professional knows all the tricks of the trade and how to get the end results you seek. When that happens, you know that they were worth every penny you paid.

Still think it’s expensive to hire a professional? Wait until you see what it costs you to hire an amateur.